[WEBINAR] Brand America 2025

Brands are among the United States’ most influential economic and cultural exports. But the world they do business in is changing. In China, Brazil, Canada, and six other major markets around the world, many consumers may be re-thinking the virtues of “an American brand.” As a result, threats and opportunities abound and vary depending on numerous factors – but it is clear that how we manage geographic perceptions matters.

Get up to speed by joining us for Brand America 2025, a new Ipsos webinar on the implications of being an American brand in a global marketplace – and part of our overall series helping businesses to know the New America.

Join us to hear Clifford Young (President of Polling and Societal Trends, Ipsos U.S. Public Affairs) and Chris Murphy (President and Global Lead of Ipsos' Market and Brand Strategy team) break down Ipsos’ global survey and explain:

The brands most commonly viewed as “American” in different markets
How consumers around the world tend to perceptually place American brands
How sentiment varies by market as a result of geographic perceptions/point of origin, and how it could intensify or reverse in the years to come
The divergent challenges and opportunities this landscape presents for brand and business leaders
What this means for the future of brand measurement

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

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