[WEBINAR] Brand America 2025

Brands are among the United States’ most influential economic and cultural exports. But that picture is quickly changing: In India, Brazil, Canada, and six other countries around the world, consumers now say they're less likely to trust or buy an American brand.

Which brands are most vulnerable, and how can they rebuild that trust?

Find out in Brand America 2025, a new Ipsos webinar on brand backlash and the reputational risks of being an American brand in a global marketplace.

Join us to hear Clifford Young (President of Polling and Societal Trends, Ipsos U.S. Public Affairs) and Chris Murphy (President and Global Lead of Ipsos' Market and Brand Strategy team) break down Ipsos’ global survey and explain:

How consumers around the world view American brands, and the brands they most strongly associate with the U.S.
How this sentiment varies from region to region, and how it could intensify or reverse in the years to come
How leaders, marketers, and brand managers can use an American image to their advantage in global markets
What this means for brand measurement – and also implications for trust and purchase intent

Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Society