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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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View of government’s job to contain COVID-19 falls in hard hit countries, rises in others
People in Japan, hard-hit countries of Spain, France are unhappy with government response.
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Ways medical device companies maintain connections during Covid-19
Read our five recommendations for medical device manufacturers to maintain connections and foster effective engagement with customers during Covid-19.
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Cliff’s Take: Jobs Supplant Health as Americans’ Top Concern
With new coronavirus cases peaking, America’s attention swivels back to the jobs agenda
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Evaluating and adapting your soon-to-launch pharma strategy
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.
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Retail Consumer Confidence During Coronavirus & Beyond
Read our paper for tips on how to build consumer confidence in retail during Coronavirus and beyond.
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Where Americans Are Turning for News About COVID-19
Most Americans are eager for news about the coronavirus, but as with so many other elements of American life, who they trust is influenced by political affiliation.
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London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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Transforming Customer Touchpoint Strategies with Behavioral Science
Discover how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.
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The burning need for EV adoption
The time has come. Discover what your brand can do to help overcome consumer barriers to adopting electric vehicles.