Transforming Customer Touchpoint Strategies with Behavioral Science

Discover how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.

The author(s)

  • Mark Berry Executive Vice President – Retail & Shopper Insights Practice, Ipsos US
  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center
  • Craig Rome Vice President, Ipsos Insight US
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View our on demand webinar featuring Ipsos behavioral science and shopper research experts who discuss how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance. Most companies interpret touchpoints through many different frameworks (marketing mix, customer journey, advertising evaluation, etc.) but with a limited understanding of the conscious and non-conscious influences that govern actual behavior.

Ipsos is a leader in applied behavioral science having created two industry think tanks with Yale and Duke universities as well as having built our own behavioral science consulting centers around the world. More and more marketers are relying on behavioral science which is at the forefront of a new breed of research that combines traditional techniques with the science of how people make decisions to win critical consumer and shopper marketing moments and improve performance. 
 

The author(s)

  • Mark Berry Executive Vice President – Retail & Shopper Insights Practice, Ipsos US
  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center
  • Craig Rome Vice President, Ipsos Insight US

Consumer & Shopper