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And The Oscar For Advertising Goes To ...
Ipsos-ASI To Survey Oscar Viewers And
Reveal Advertising Winners -
On The Eve Of War, The United States Stands Alone
International Polling Shows Publics of Traditional U.S. Allies Oppose U.S.-British-Led Military Action to Remove Saddam Hussein
U.S. Citizens Stand Alone in Favor of Military Action in Choice Posed in Polls in Canada, France, U.K. and the U.S.
In Survey of Nine Countries, Majorities in Most Want to Distance Themselves from U.S. Policies in General -- France, Japan, Spain, Canada and U.K. More So -- While Three-in-Four Americans Want Other Countries to Draw Closer to U.S. Policies -
Awareness of Wireless Fidelity Taking Off
2003 A Telling Year For `Speed and Convenience' Technology, Ipsos Research Shows
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The Super Bowl Scores For Advertisers
Ipsos-ASI Confirms Super Bowl Delivers Millions Of Attentive Viewers For Advertisers
Most Popular And Most-Hyped Ads Not Always Best Remembered, Study Also Finds -
Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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On the 10th Anniversary of NAFTA . . .
More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%)
However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . .
And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties -
Most Internet Users Will Be Online Shoppers This Holiday Season
Books and Videos Top the Shopping List, Followed by Music, Clothes, and Hardware/Software
Computer Hardware and Software will be on the Holiday List for 1-in-3 Online Shoppers
Almost No One Wants to Make a Gift of Cheap, Pirated Copies of the Real Thing -
U.S. Music Downloaders Prefer A Pay-Per-Download Transaction Over Current Subscription-Based Offerings
Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace with Online Music Distribution, Reveals Fee-based Services Could Flourish Upon Elimination of Peer-to-Peer Networks
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Measuring Hope For The Future And Quality Of Life
A 12-country survey from pre-9/11 replicated and released on the eve of the 9/11 anniversary
America Emerges as #1 Most Hopeful Nation, and #1 Most Satisfied -- Other Anglophone Nations Follow but Germany, Russia, and Poland Mired in Gloom -
One-Fifth (21%) of American Workers Are Personally Aware of Fraud in their Workplace
However, While Eight-in-Ten (80%) Employees Say They Would Report on A Co-Working Stealing from Employer . . .
Of Those Who've Had the Chance Less Than Half (43%) Actually Did
Inflating Expense Accounts (50%), `Cooking the Books' (50%), and Pocketing Cash Sales (48%) Seen as Biggest Problems