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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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The only ID that matters is Party ID
According to the Ipsos Consumer Tracker, Americans' attitudes on the current political climate in the U.S. are consistent across demographics — until you get to party ID.
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February 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly Following Last Month’s Sharp Decline
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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New Survey Highlights Critical Gaps in Preventive Care for Women
Findings of a poll a new Ipsos poll commissioned by the AWHP among American women
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Half of Americans would recommend military service to young people they know
Most Americans are familiar with four of the U.S. military service branches, while fewer are familiar with the U.S. Space Force
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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Support remains mixed for executive orders and actions
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his second week of office