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Predicting Opportunity in Emerging Therapies
We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
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Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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Ipsos explains how brands and businesses can navigate a world of tensions with “Insights to Activate: Global Trends”
We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.
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More than four in five small businesses say partisan gridlock is a serious problem in the federal government
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2024 is similar to Q2 2024
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September 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability As Expectations Sub-Index Continues to Rise
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.