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Home, office or hybrid? How Americans want to work is slowly shifting
The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.
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New signs show Americans are worried about budgets
There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
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Here's what Americans actually did during the holidays
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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January 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Falls Sharply To Begin 2025
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.