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Cliff’s Take: Contradictory Signals
The Polls Project a Biden Victory; But We Must Look More Closely
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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Interest in COVID-19 vaccine waning
New Newsy/Ipsos poll shows COVID-19 pandemic has bolstered support for public health funding, but not in the form of a tax increase
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Reuters/Ipsos Core Political Survey: General Election Tracker (09/25/2020)
Biden continues to have an edge over Trump; President Trump's approval rating remains steady
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U.S. consumer sentiment remains buoyant
Majority of Americans believe the economy will pick up strength once coronavirus restrictions are lifted
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Stark divisions by political identification and race emerge regarding economic opportunity in America
New Public Agenda/USA Today/Ipsos poll finds more Republicans and white Americans than Democrats and non-white Americans think there is equality of economic opportunity
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Sparking Interest: Electrification Preferences Post COVID
Revisit our webinar to hear our experts delve into the impact that COVID is having on electrification preferences among American consumers relative to the world.
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Many Americans eager to get on the road again
New Ipsos poll, provided exclusively to The Points Guy, examines comfort with and intentions to vacation