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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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[WEBINAR SERIES] Work Smarter. Act Faster. Go Further.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
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Ipsos announces 2024 QSR/Fast Casual Digital Ordering Performance Study with The Coca-Cola Company and Nation’s Restaurant News (NRN)
Comprehensive new Ipsos study sets new benchmark for quick service and fast casual restaurants’ order-ahead experiences.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Demonstrating Business Impact and ROI
Revisit our on demand webinar to hear how and when is the right time to leverage solutions that can connect the dots from both ends of the spectrum, from fast and agile to consulting services.
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The Ipsos Experience Lab
A state-of-the-art User Experience facility designed to meet any research need, from focus groups and interviews to device tests and simulations.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker October 2024
The mid-October Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.