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Global Attitudes About the FIFA World Cup
New Ipsos Global Advisor poll on attitudes toward the World Cup, across 28 countries
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Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Parents in the U.S. Are Optimistic About Their Financial Situation for 2018, With Nearly Six in Ten Expecting it to Improve
Seven in Ten Say They Will Reduce Debt and/or Save More, While More Than Half Believe They Will Be in Better Financial Shape for Retirement
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items
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Most Adults Across North America (the U.S., Mexico, and Canada) Say That They Have Watched the World Cup in the Past
Viewership in Mexico is Especially High, As Is Interest in the Sport of Soccer/Football in General
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Americans Both Optimistic and Concerned about Automation
Confident as Consumers, but Worried as Workers