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[WEBINAR] Activating Success: Unified Marketing Measurement Best Practices
Join Ipsos MMA, recently named a leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 for a complimentary webinar featuring Forrester Principal Analyst Tina Moffett.
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The Power of Patient-First: Ipsos Health Industry Webinar Series
Revisit highlights from our virtual summit featuring timely insights for healthcare brands as the industry transitions to a patient-first approach.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Two Years On: Lessons From COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.
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Ipsos Core Political : Presidential Approval Tracker (03/30/2022)
This week’s Ipsos’ Core Political finds most Americans believe the country is off on the wrong track as President Joe Biden’s presidential approval rating stands at 42%.
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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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How what you wear reveals your true identity
How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.