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Most Americans believe political hostility and divisiveness between ordinary Americans is a serious problem
New Public Agenda/USA Today/Ipsos poll explores the extent of political divisiveness and hostility in the U.S. today
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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Few approve of President Biden’s handling of inflation
New ABC News/Ipsos poll shows Biden struggling on key issues outside of COVID-19, infrastructure
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How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
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Will we grow food in the future?
Ipsos interviews J. Casey Lippmeier, vice president of innovation at synthetic biology company Conagen, on ways to create food ingredients beyond those that already exist in nature for innovation, sustainability and more
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U.S. consumer confidence sees most recent gains reversed
Investment sentiment down sharply following the discovery of the omicron variant
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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Election fairness, confidence in democracy remain a partisan issue
New Axios/Ipsos poll finds overall sentiment consistent with 2019, but that masks significant partisan shifts
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U.S. consumer confidence picking up
Despite rising inflation, 1 in 5 Americans report higher-than-usual spending or borrowing