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Concern about Ukraine is high and spilling over from security to the economy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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One in three men believe feminism does more harm than good: Global survey
Nearly half of American males see traditional masculinity under threat
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Equality Lounge: International Women’s Day
At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Americans support a diplomatic boycott of the Winter Olympics
COVID is not the only reason why this year’s games are different.
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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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USC CIPHER 2022
CIPHER’s fourth annual conference will again provide a venue for international researchers, practitioners, and policy-makers to share lessons on developing, deploying, and using probably-based internet panel research.