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[WEBINAR] Fall in Love with Online Communities for Product Testing
Join us for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
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Spring is in the Air: Celebrating Love and St. Patrick's Day Shenanigans
Spring is almost here! Take a look and see how Americans are celebrating Valentine's Day and St. Patrick's Day!
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64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006
One in Five Men Indicate Lying to a Spouse or Partner About an Affair is Sometimes or Often
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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids' Creative Stall Tactics at Bedtime
However, Majorities Admit that Having Short, 5-Minute TV Episodes Would Make Their Bedtime Battles More Manageable
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.