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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Americans continue to feel economic pressure with inflation remaining top issue
New Reuters/Ipsos poll also shows that Americans are less likely to support candidates who propose abortion restrictions, less police funding.
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Three in five registered voters believe abortion should be legal
New ABC News/Ipsos poll shows the economy, inflation, abortion top issues ahead of midterms
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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Ipsos Quick Take: The Midterm Elections
Read why Ipsos forecasts Republicans likely to win the House of Representatives by a small number of seats, while the Senate and the most competitive gubernatorial elections could go either way.
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What worries the world - October 2022
Inflation remains the top global concern for the seventh month in a row with 42% choosing it as a worry.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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The Courage to Grow: Learnings & Playbook for how to grow in inflationary times
Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.
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Whether dining out or dining at home, here’s what people want
As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.