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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): January 2017 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and US.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Reuters/Ipsos Data: Core Political (1/4/2017)
Washington, DC- The latest Reuters/Ipsos Core Political was released today.
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2017: High Hopes or Dire Straits?
Washington, DC - Optimistic about the New Year? This and other questions asked in 25 countries around the world in this latest Global @dvisor poll.
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2016)
Washington, DC - A major analysis of world public opinion was released today by Ipsos-- one of the world's largest market and opinion research companies. The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,057 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
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Advisory Services
As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Social Intelligence
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.