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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
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Most of America’s aspiring homeowners are waiting for rate cuts before purchasing new home
Housing costs are a source of financial anxiety for over two-thirds of Americans
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Latino Americans aren’t favorable to Trump or Biden, but feel the Democratic Party better represents them
New poll of Latino/Hispanic Americans finds that younger Latinos feel less optimistic about the future of the U.S.
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The economics of your wallet are most important to Americans
Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
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American public split on Trump removal from Colorado, Maine ballots
ABC News/Ipsos poll finds majority support criminal charges against Trump; fewer support Biden impeachment inquiry
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines