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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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Two in five Americans admit that they have purchased chocolate milk for someone in their household that they ended up drinking
New Organic Valley/Ipsos poll finds that two thirds agree enjoying chocolate milk is a healthy way to indulge during COVID-19
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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How brands can help Americans cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Understanding Consumers’ Complex Relationship with Food
View our on demand webinar to hear how real consumers are coping through the pandemic.
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How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.