Understanding Consumers’ Complex Relationship with Food

View our on demand webinar to hear how real consumers are coping through the pandemic.

The author(s)

  • Oscar Yuan President, US, Ipsos Strategy3
  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Liza Walworth Vice President, Founder, Ipsos U.S. Ethnography Center of Excellence.
  • Christie Moorman SVP, Ipsos SMX
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During this segment of Ipsos’ Food Summit, we not only hear from research experts contextualizing meaningful insights, we also hear from real consumers about how they are coping through the pandemic. Topics covered during this segment:

  • Shifting Mindsets on Consumers’ Relationship with Food: People are regressing in the pandemic which will lend itself to a Back to Comfort movement. Hear more about the role of food in people’s COVID lives and the vicious cycle of indulgence.
  • Motivations Behind Consumers’ Relationship with Food: There is a dichotomy in how people are behaving in their relationship with food. Prevention/healthy behavior simultaneous with indulgence/comfort seeking behavior. Discover which of these behaviors are most likely to stick.
  • How Brands Should Respond to Consumers’ Need States: Hear thought provoking examples of how some brands leverage insight around psychological state and motivations to develop compelling marketing.

To access the other sessions from the Ipsos Food Summit, please click here.  

The author(s)

  • Oscar Yuan President, US, Ipsos Strategy3
  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Liza Walworth Vice President, Founder, Ipsos U.S. Ethnography Center of Excellence.
  • Christie Moorman SVP, Ipsos SMX

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