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Reuters/Ipsos Issues Survey April 2025
The latest Reuters/Ipsos survey shows continued public concern over inflation, immigration, and international trade.
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Insights Association: Navigating Funding Cuts, Changing Buyer Dynamics & Economic Uncertainty
Join Ipsos’ Clifford Young for a session that will center on two pivotal shifts impacting the industry.
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Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
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How livestreaming is shifting fan engagement in the attention economy
Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
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Why earlier fan input is the secret to sponsorship success
To convert attention from sponsorship ads into true brand connection, marketers need to listen to their fans from day one. Ipsos’ Lisa Sobilo explains how they can get off on the right foot.
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months.
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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The State of Democracy, according to Americans
Five charts on where Americans stand on the state of democracy