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Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Short Form Videos: Tips for Brands & Advertisers
Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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How expressing love will change ‘putting a ring on it’
As digital media takes a bigger role in how people express love, that’s changing what people want from love tokens like rings and diamonds, says Pandora Jewelry North America President Luciano Rodembusch.
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[WEBINAR] Short Form Videos: Tips for Brands & Advertisers
Join Ipsos experts from our Media & Entertainment Platforms (MEP) Service Line for our latest insights exploring consumer usage and attitudes, as well as tips for brands on ways to increase and grow consumer engagement.
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Four in ten college students describe their mental health as poor
At the same time, 4 in 10 students describe their mental health as good or very good, while the remainder – 19% – describe their mental health as neutral, according to a survey of over 18,000 enrolled college students
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Three quarters agree most Americans have forgotten the real meaning of Christmas
Plurality of Americans finds Mariah Carey’s Christmas hits annoying and overplayed
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.