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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.