Search
-
What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.
-
Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
-
Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
-
Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
-
MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
-
Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
-
There's a negative trend in words we use to describe AI creations
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
-
From Analytics to Action: How Nationwide Transformed Marketing Measurement
Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.