Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
Travel/hospitality
- Develop fan travel itineraries attending live events with exclusive access to fan-only venues and local fan communities
- Via AI, curate personalized experiences tailored to fans' preferences, such as relevant dining options, activities and accommodations
- Offer VR experiences of fan-relevant destinations for those unable to travel
Entertainment
- Offer fan crowdfunding / investment in their favorite productions
- Launch fan-driven content- creation platforms to allow supporters to shape storylines in real time
- Develop AI "fandom concierges" for personalized, cross-platform experiences
- Create fan-voted/co-created stage experiences for live/virtual shows
Technology
- Create "empath-tech" adjusting content based on viewers’ biometric emotional responses
- Enable cross-reality fan engagement, across physical spaces, VR and AR environments simultaneously
- Establish decentralized fan ownership models, for creative decision participation
Food/beverage
- Expand AR-driven dining experiences tied to popular fandoms
- Offer real-time menu items based on trending fandom discussions online during broadcasts
Retail/consumer
- Build adaptive merchandise platforms that update based on real-time fan interactions
- Introduce AI-driven "predictive merch" that anticipates fandom shifts with limited-time, exclusive offers
With contributions from Ipsos’ Aron Galonsky, Matt Palmer and Jessica Phan
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