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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Shifts: How will our version of the American Dream evolve over time?
Ipsos Strategy3’s Matt Palmer considers the forces that could redefine the aspirations and markers for the now, next and future of success, self-reliance and personal impact.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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People are split on whether news coverage of AI is favorable
Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Consumers remain anxious
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Ipsos Op-Ed: Testing the Limits: Why Trump Pulled Back on Tariffs
Here's why Trump may have pulled back on tariffs
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It's not just eggs: Americans feel prices are higher on most goods
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker