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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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[WEBINAR] ‘Healthy’ Positioning That Changes Behavior
Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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Los Influyentes: The Rise of Hispanic Affluents in the U.S.
Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
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Most gun owners support certain gun control reforms
New NPR/Ipsos poll also shows deep distrust of government institutions, suggesting barriers to enacting gun control could exist
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Our pandemic habits are sticking – and even accelerating
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Digital + Physical: Omnichannel Customer Expectations
Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.
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Food Forecast: Trends, Tensions and Macro Forces
To help our clients stay ahead of the curve, we share three forward-looking trends in the food and beverage sector.