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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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How are the futures of fantasy sports and betting linked?
Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.
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How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
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How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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U.S. consumer confidence reaches fourth week of stability
Outlook remains weaker now than it was before the pandemic
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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
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Cliff’s Take: 9/11’s Long Reach
Americans still see international terrorism as one of the top threats to the U.S.
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U.S. consumer confidence maintains stability
Just over half expect the economy to recover quickly post-COVID