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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Parents welcome additional, post-COVID educational support for their kids
New NPR/Ipsos poll reveals cautious resilience and optimism regarding the current learning environment and their child's progress
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Americans aren’t advancing themselves with their pandemic free time
Does this signal a looming crisis in the talent pipeline?
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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After virtual school and chaotic childcare, parents hope 2021 will be better
Parents had a particularly tough year. Many believe next year will be better.
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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Where women are nine months into the pandemic
The pandemic economy is hurting women and families. Without any help, that’s not going to change.
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Americans prioritize frontline workers for coronavirus vaccine
New ABC News/Ipsos survey finds many Americans believe elected officials and athletes should be towards the back of the line