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Nearly three-quarters approve of Massachusetts’ Gov. Baker
Spectrum News/Ipsos poll finds Baker earns high marks on handling COVID-19, from Republicans and Democrats alike
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Twice as many Texans prefer to vote in person instead of by mail
Spectrum News/Ipsos poll finds that only half are confident their vote would count if they voted by mail
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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Eighty-six percent of Americans are confident in the ability of their cleaning products to protect against COVID-19
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
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Two-thirds of Americans report experiencing social isolation since start of COVID-19 pandemic
Americans under 50 years old more likely to experience social isolation and negative emotions during pandemic
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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How Americans are Recalibrating for the COVID Marathon
Listen in to hear how consumer perceptions and outlook have evolved as we look forward to COVID fall and holiday season.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.
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[WEBINAR] How Americans are Recalibrating for the COVID Marathon
In this complimentary webinar, we will take a look at some of these shifting routines and behaviors through the lens of current social conversations and feedback from our online U.S. consumer community, including implications for brands and opportunities to help.