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Summertime Means Vacation Time
With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.
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An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
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Americans Spring into Self-Improvement: 2015 Goals
In a recent survey conducted by Ipsos Public Affairs, "Americans Spring Into Self-Improvement: 2015 Goals", we ask the tough questions which challenge your waistline balance, and passbook saving account balance.
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Grocery Shopping Path-to-Purchase
In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.
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Connecting PR Firms to Ipsos Research
Philip Elwood Appointed Senior Vice President, Ipsos Public Affairs in Washington, D.C.
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New Research Expert to Help Clients Excel in Tech Sector
Ipsos MediaCT Welcomes Kelsey Vaughn to the Team
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Ipsos Loyalty Names Leader for New Customer Experience Practice
John Carroll III to Leverage Latest Enterprise Management Technologies to Drive Client Business Strategies and Success