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Ipsos: Holiday Movies Unite the Political Spectrum
Differences of Opinion on Favorite Holiday Movies nearly within the Margin of Error in New Ipsos Poll
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Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
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Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
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Are you Living the American Dream?
Homeowners still believe owning a house is the great American dream.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.