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Nagisa Manabe Joins Ipsos to Lead Global Path to Purchase & Shopper

Are You "Happy" the Kids are Back at School?

This month we asked parents what song comes to mine as their children go back to school... and it appears a lot are "Happy" to see the kids return to the classroom.

Evolving Shopper Experiences for the Modern Man

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.

Millennials and the Impact of Social Brand Perception

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

EU Citizens Hold Greek Government Responsible for Debt Crisis

Ipsos Announces New Chief Financial Officer for North America

Margaret Kohler to Lead Ipsos' Finance Teams in the Region

For Mobile Banking, It Pays to Know Consumers

The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.

Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.

Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau

The Delightful Quest for Optimal

Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.