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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.
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Germany maintains top “nation brand” ranking, U.S. sees reputational gains from 2020
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Cliff’s Take
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Emerging risks: climate change and cyber risk top the list of public concerns
AXA has released the eighth edition of its Future Risks Report. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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What Worries the World: How has Covid-19 changed the outlook?
Local perspectives on our issues tracker during the pandemic.