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Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond
Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Many insured Americans feel insurance falls short of providing affordable access
The Patient Experience Survey from PhRMA/Ipsos finds many insured Americans are worried about insurance-related barriers and out-of-pocket costs for their medications
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One in five don’t think they will be able to retire
New Axios/Ipsos polling on retirement finds that many retired Americans enjoy their retirement
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity