Thought Leadership: Veteran’s Day – Supporting Those Who Have Served
Veterans Day serves as a powerful reminder of the sacrifices made by those who have served in the armed forces. In an increasingly volatile world, it's important to learn from those who have borne the burden of conflict. As we honor and express our gratitude to these brave men and women, it is helpful to delve into the public perceptions surrounding Veterans and gain a deeper understanding of how they are viewed in society. To shed light on the complexities of public perceptions we conducted a survey using the Ipsos KnowledgePanel. It is worth noting that Americans overall believe we are not doing enough to support Veterans, and this sentiment further emphasizes the need for a comprehensive understanding of their experiences and challenges.
Americans have a profound respect and admirations for Veterans.
When asked to describe Veterans in three words, Americans frequently mentioned terms such as service, honor, and respect. These views are informed by experience, as 69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves.
Figure 1: Positive Words Americans Associate with Veterans
The majority of Americans (82%) hold Veterans and Veterans Day in high regard, recognizing their bravery, honor, dedication, and loyalty. Veterans are viewed as heroes who have made sacrifices, including their time, family life, and even their health, to protect and serve the United States and its freedoms.
Americans do not feel America is doing enough to provide support to Veterans.
When asked whether they believe that America is doing enough to support its Veterans, an overwhelming majority (80%) expressed dissatisfaction. Key areas where Americans feel support is lacking include healthcare, housing, financial support, and mental health. With regards to healthcare, Americans did acknowledge the VA system was playing an important role but noted mentioned difficulty navigating the system and lengthy wait times. Americans also expressed feeling like Veterans are not given the respect and recognition they deserve for their service.
Better Supporting Those Who Served
Overall, Americans recognize the sacrifice Veterans make for our country and that more can be done to support Veterans in their civilian roles. As many programs and services for Veterans do exist, it is important to continually evaluate these supports by engaging with Veterans and asking about how these supports meet their needs. By ensuring Veterans have a voice and seat at the table, Americans will be able to better serve those who have served.
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