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"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions

Americans Are More Likely to Be Concerned if Their Social Security Number Were to Be Stolen Than Their Wallet or Laptop

More Americans Would Rather Reduce Their Risk of Identity Theft by 20% Than Reduce Their Waistlines by 20 Pounds

U.S. Hispanics Overwhelmingly Approve of President Obama's Performance Over His First 100 Days on the Job

Approval Rating among Hispanics Over 20 Points Higher than among the General U.S. Population

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

Hispanics Strive for a Better Future While Staying Connected to their Culture

Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government

Small Businesses View Knowledge as Both a Key to Success and a Challenge

SMB Decision-Makers in Canada and Australia Share Same POV

Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud

Identity theft is more pronounced in English speaking countries

Americans Outline Their Top Travel Frustrations: Cost of Gas (83%), Airline/Cruise/Train Tickets (53%) and Poor Airport Service (49%)

Frustration with Costs Has Risen with the Price of Gas

Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

Spinning Sponsorship Gold