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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019
Ipsos Business Consulting - Key Insights
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Nearly Nine in Ten Small Business Owners Claim Technology - and Keeping Up with Technology Trends - Is Important to Their Business, Yet Costs to Upgrade Seen as Most Significant Technology Challenge
Costs to Maintain and Upgrade Emerge as the Most Significant Technology Challenge
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Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.