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How a blog can build a niche into a marketplace
Social shopping isn’t just about influencers: it’s about purchases driven by passion. Carryology’s Taylor Welden discusses community, brand loyalty, and the people who believe in better bags.
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How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
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How to tap into influencers’ creativity while keeping your brand center stage
A successful influencer marketing partnership is about more than follower counts. Ipsos’ Rachel Roders explains how brands can use insights and assessments to build better campaigns.
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How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
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Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
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Why panel-member first is good for research and business
The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.
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Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval remains low
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A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker
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A new benchmark in our perception of COVID’s waning threat
One in three Americans now say they believe COVID is a very low risk to them, personally, according to the Ipsos Consumer Tracker. Two years ago, only 10% of Americans said the same.
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Half of Americans say the war between Israel and Hamas is important in determining the candidate they will support in November
New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate