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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets.
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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A New President for Ipsos Loyalty in the U.S.
Alexandre Guerin to Lead Ipsos' Largest Customer Satisfaction and Loyalty Operation
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Ipsos Adds to Its Agency and Brand Research Expertise with New Hire
Ashley Hoskinson Joins Ipsos MediaCT's Business Development Team
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Dr. Google's Role in Pre-Diagnosis Through Treatment
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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Americans See Bullying as Being a Widespread Issue in Youth Sports, but One That Often Goes Unaddressed
Enforcement of Anti-Bullying Policies, Training, and Monitoring of Locker Rooms and Playing Fields Is Widely Supported
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Cards, Dining Out, and Phone Calls Are the Top Three Ways America Celebrates Father's Day
US Adults Are More Likely to Celebrate Moms on Mother's Day than Dads on Father's Day
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Facial Coding Demonstration
Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.