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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Trust in research
Read our latest paper with insights about fostering trust, advocacy and motivation among research participants.
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Twenty years later, Americans still feel the personal impact of 9/11
Two decades on, Americans see September 11th as one of the most influential and personally impactful events of the 21st century
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Social Intelligence in Pharmaceuticals
In our latest white paper series, we explore the topic of digital readiness while breaking down the online commentary related to FDA’s approval of ADUHELM (aducanumab).
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For Americans, extreme weather is heating up
The American West is grappling with extreme heat, drought and wildfires, a reality that many Westerners are attuned to.
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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.
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Who do unvaccinated Americans trust on COVID?
Plus, more on how the unvaccinated view travel and Americans' TV watching habits.