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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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[WEBINAR] Global Business Influencers | US 2021
On October 6, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: US.
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More Americans want 5G phones than ever as Apple launches iPhone 13
Interest in the 5G has been steadily rising, but a hot new device compatible with lightning-fast network speeds will drive demand for carriers to further build out their networks.
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.
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Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
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National Study Finds H-E-B, Chipotle Lead Grocery and Restaurant Brands In E-commerce Experience
Wave 3 of Ipsos Study Discovers Regional Brands, like Publix, Outperforming Large Grocery Chains in Buy-Online-Pickup-In Store and Curbside