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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction
Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the 27 countries surveyed
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[WEBINAR] LGBT+ Pride 2021 Global Survey Insights
Join us for a complimentary webinar featuring new research insights from Ipsos’ LGBT+ Pride 2021 Survey – a global study of nearly 20,000 interviews of adults from 27 countries – and a discussion of their implications by a panel of experts from leading academic, advocacy, and business organizations.
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
Partisan politics can make speaking out a minefield, but being seen as responsible also means many consumers will pay a premium.
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Corporate Responsibility Under the Biden Administration
Discover insights covering anticipated regulation under the Biden Administration and the expectations of business in addressing societal challenges.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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Americans are split on President Biden's American Jobs Plan as a whole but agree that certain measures should be implemented
New Ipsos poll finds that Americans are split on the American Jobs Plan as a whole but do support a number of its individual policies