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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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U.S. consumer confidence reaches fourth week of stability
Outlook remains weaker now than it was before the pandemic
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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Appointment of Lorenzo Larini as Chief Executive Officer, Ipsos in North America
Today, Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities
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U.S. consumer confidence maintains stability
Just over half expect the economy to recover quickly post-COVID
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Pharma utilization and cost management for self-funded employers
Listen in to hear healthcare research insights to drive pricing and market access strategies for the pharma sector.
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Twenty years later, Americans still feel the personal impact of 9/11
Two decades on, Americans see September 11th as one of the most influential and personally impactful events of the 21st century
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U.S. consumer confidence remains stable
However, expectations of a speedy post-COVID economic recovery are fading
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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U.S. consumer confidence on standstill after month of volatility
Belief that the economy will recover quickly post-pandemic rebounds