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The Point Being: An Ipsos Podcast
A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
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Hacking, natural disasters seen as biggest threats facing world next year as fear of health epidemic subsides
Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.
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Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers
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The State of Reputation: Today’s Context; Tomorrow’s Expectations
Hear corporate reputation research insights exploring the impacts of COVID, Diversity and Inclusion, ESG, Internal Communications, Supply Chain issues, and more.
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Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
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Insights For Pharma: Helping ‘Challenger’ Brands Win
Discover tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.