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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Are consumers putting their money where their mouths are?
Exploring socially conscious purchasing and investing in the U.S.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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The Ipsos 2022 Almanac
We look back at the events of 2022 and how consumers and citizens have reacted, and then reflect on what's next in 2023.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Strong majority (77%) of Americans plan on modifying their holiday spending this year due to inflation
44% plan to modify or push back major purchases this year
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It’s beginning to look a lot like… an economic mess
In the five charts below, we explore how consumers are coping with where we are right now in the economy.
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Year ends with consumer sentiment below the 50-point mark
All four sub-indices show significant decline