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The Fault Lines of America
Democrat or Republican? Partisanship now defines many Americans’ social identity in a way once reserved for religion and race.
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On Immigration, Americans Favor Both Restrictions and Reforms
NPR/Ipsos poll shows most feel situation at the border is a major problem, but favor pathway to citizenship for certain undocumented immigrants
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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U.S. consumer confidence holds steady
All indices remain level as expectations stand close to historical record
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[WEBINAR] Making Data Collection a Two-Way Street
Customers know that their data is valuable. They are aware that it is being collected and unless there is a clear reason, assume that it is being used for marketing purposes.
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Despite slip, U.S. consumer confidence holds at pre-lockdown level
Falling sentiment in the Current and Investment sub-indices drive decline
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Eight in ten women say that they encounter barriers preventing them from taking better care of their health
New MDVIP/Ipsos poll finds that more than a third wish their doctor would spend more time talking to them about health concerns that are unique to women
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Majority of Americans have changed the amount of time they spend communicating in-person compared to 10 years ago
New EvolveMKD /Ipsos poll finds among those who have experienced a change, 53% are spending less time communicating in-person versus 10 years ago
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.