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How health wearables can be more useful for more people
Wearable health monitors have been a game-changer for diabetics and pro athletes — but January AI CEO Noosheen Hashemi thinks AI could revolutionize personal health for an even wider group of Americans.
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Why brands need to understand tech and mental health across generations
Mental health is no longer the taboo it once was — but the way it intersects with issues like technology remains complex and variable. Ipsos’ Amy Cargill explains why brands need understanding and empathy that transcends generations.
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How our DNA could change how we think about health
The advent of DNA testing and genomic screening has enabled millions to take their health into their own hands. The next step will be treatments and technologies that put that knowledge to use, says 23andMe’s Dr. Noura Abul-Husn.
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What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
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What virtual healthcare reveals about online user experiences
Telehealth boomed in the early 2020s — but as patients look to the future, providers need to work out kinks in the user experience, says Ipsos’ Janet Creaser.
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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Why vitamin and nutrition brands need to supplement Americans’ knowledge
From probiotics to multivitamins, more Americans than ever are making purchases to live better. To continue that growth, brands will need to act as a source for information, says Ipsos’ Chad Nielson.
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Future Jobs to Be Done
Ipsos Strategy3’s Mercedes Bender considers the products and services people will need to optimize their health in a changing world.
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Dry January, Lent and other forms of temporary abstinence are still unpopular
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
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[WEBINAR] Brand Biden vs Brand Trump
The Power of Empathy in the Marketing of Brand Biden vs Brand Trump