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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week
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Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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Cliff’s Take: Some Americans Are Ready To Dive Back In
Others want to take a more cautious approach.
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U.S. consumer sentiment gains strength
Jobs confidence increases as fewer doubt a prompt recovery once COVID-control restrictions are relaxed
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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.