Consumer confidence hits new pandemic high
Washington, DC, March 4, 2021 — American consumers are moving closer to pre-pandemic levels of optimism, reading at 56.1 in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. Overall sentiment surpasses last week’s record to reach a new high point of the pandemic.
The Current and Investment sub-indices also attain new pandemic highs, driving the increase in overall consumer sentiment seen this week. Prospects are less robust across the Jobs and Expectations sub-indices, with both falling less than 1 point each.
Democrats advance well past Republicans in this week’s consumer tracker, reporting a reading of 60.9 (+4.5 points) to Republicans’ 52.3 (-4.5 points). Other notable changes have occurred among urban Americans (+4.6) and rural Americans (-4.3).
Read the full story from Forbes Advisor here.
Learn more about the Ipsos Global Consumer Confidence Index and sub-indices via the interactive portal, Ipsos Consolidated Economic Indicators (IpsosGlobalIndicators.com) including graphic comparisons, trended data and all the questions on which they are based.
1. Scoring at 56.1, the latest overall Consumer Confidence has risen 1.2 points from last week.
- The Confidence index is currently 6.0 points above the pandemic average, and 4.0 points lower than where it stood in early March (60.1).
2. The Current and Investment sub-indices see the most growth this week (+2.9 and +2.8 points, respectively) while the Expectations sub-index drops 0.7 point.
3. The Jobs sub-index wavers as optimism about future job security falters.
- The proportion of Americans reporting they, a family member, or a personal acquaintance lost their job in the past six months due to economic conditions is at 41%, up 2 points from last week.
- In addition, 48% say it’s likely they, a family member or a personal acquaintance will lose their job in the next six months due to economic conditions, up 7 points from last week.
4. A smaller majority (56%, down 5 points) than last week believe that the economy will quickly rebound when COVID restrictions are lifted on businesses.
5. Americans lean more towards reopening (53%) even if the virus is not yet fully contained than staying closed (43%), showing little change in opinion on this point from last week.
6. Purchasing confidence for both major items and other household items improve slightly this week.
- Compared to six months ago, 46% say they are more comfortable making a major purchase like a home or a car, up 3 points from last week and 6 points from the week before.
Compared to six months ago, 51% say they are more comfortable making other household purchases than they were six months ago, up 4 points from last week.
The data used for the Consumer Confidence index and sub-indices is based on the following questions:
- Now, thinking about our economic situation, how would you describe the current economic situation in US? Is it… very good, somewhat good, somewhat bad or very bad?
- Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.
- Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
- Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak
- Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
- Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?
- Compared to 6 months ago, are you NOW more or less comfortable making other household purchases?
- Compared to 6 months ago, are you NOW more or less confident about job security for yourself, your family and other people you know personally?
- Compared to 6 months ago, are you NOW more or less confident of your ability to invest in the future, including your ability to save money for your retirement or your children’s education?
- Thinking of the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result of economic conditions?
- Now look ahead at the next six months. How likely is it that you, someone in your family or someone else you know personally will lose their job in the next six months as a result of economic conditions?
Q. To what extent do you agree with the each of the following
- The economy will recover quickly once the lockdown is over.
- We should restart the economy and allow businesses to open even if the virus is still not fully contained.
About the Study
These findings are based on data from an Ipsos survey conducted March 2-3, 2021 with a sample of 924 adults aged 18-74 from the continental U.S., Alaska and Hawaii who were interviewed online in English.
The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.7 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=924, DEFF=1.5, adjusted Confidence Interval=+/-5.2 percentage points).
Findings from March 2010 to early March 2020 are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey on Ipsos’ Global Advisor online survey platform with the same questions. For the PCSI survey, Ipsos interviews a total of 1,000+ U.S. adults aged 18-74. The Refinitiv/Ipsos Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The PCSI metrics reported each month consist of a “Primary Index” based on 10 questions available upon request and of several “sub-indices” each based on a subset of these 10 questions. Those sub-indices include a Current Index, an Expectations Index, an Investment Index and a Jobs Index.
Findings for January 2002- February 2011 are based on data from the RBC CASH Index, a monthly telephone survey of 1,000 U.S. adults aged 18 and older conducted by Ipsos with a margin of error of +/- 3.1 percentage points.
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