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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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After conclusion of impeachment trial, most Americans feel Trump should have been convicted
New ABC News/Ipsos poll: Three-quarters believe senators voted based on partisan politics, not fact
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Reuters/Ipsos Poll: Second Trump Impeachment Trial
Half of Americans think the Senate should convict Trump
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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Cliff’s Take: Is Biden’s House Built on Solid Ground?
Approval ratings versus hyperpolarized pandemania
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Has the commute finally changed?
In a November survey, half of full-time workers in America reported working from home more often due to the pandemic, plus an additional 21% who said their habits hadn’t changed. Only 6% said they were working remotely less often.