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Most people say brands should create accessible digital experiences
A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Harris and Trump are locked in tight race with 1 day before election
Biden’s approval rating is just 37% among all Americans
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Less than a week before Election Day, the presidential election is in a dead heat
New ABC News/Ipsos polling finds most likely voters are dissatisfied with their choices for president
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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John Boerstler joins Ipsos Public Affairs as Executive Vice President with a focus on public sector
Boerstler brings a wealth of experience and a strong network within government and public sector organizations.
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TMRE 2024
Ipsos’ Jesse Itzkowitz will join a panel discussion exploring The Whys that lead you to the Now Whats: Leveraging Behavioral Science for Agile Insights.
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Americans’ perceptions of election security vary by primary media source
New Ipsos poll also finds media source divides Americans’ views on who will win the election
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Most Americans are prepared to accept the election results as legitimate
ABC News/Ipsos: Most think Harris will accept election results, fewer say the same of Trump
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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor