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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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For Trump’s indictment, don’t expect much movement from the public
In five charts is the entrenched and partisan state of play surrounding former President Donald Trump’s indictment.
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It’s Time for a Media and Data “Bill of Rights”
Revisit our webinar discussion exploring the critical aspects of data ownership and how marketers can improve their media investments.
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How the public feels about the Silicon Valley Bank failure
In the five charts below, we explore how Americans are approaching the banking crisis and how opinions on government bailouts have changed in the past decade.
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Reuters/Ipsos Issues Survey March 2023
Donald Trump leads the Republican primary field. Many are concerned about the federal deficit. About one-third of Americans would consider purchasing an all-electric vehicle.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals.