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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.
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Unleash your Innovation Front End with AI-Enabled Consumer Intelligence
Unleash your Innovation Front End with AI-Enabled Consumer Intelligence
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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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How will we fill caregiver demand as more people age in place?
In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.
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How will technology change how we care for elders?
Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Ipsos leaders named among the 50 most influential people in social analytics
Sandro Kaulartz, chief research officer for Ipsos SIA, and Steve Reeves, VP of Healthcare Digital Strategy & Social Intelligence in Ipsos’ Healthcare organization, honored on the Social Intelligence Lab’s first-ever Social Intelligence Insider 50